16/12/2016

Presence, engagement – but where are the enquiries?

You’ve built up your digital presence, people are engaging with your excellent content but it’s not translating into business opportunities – so what can you do? Social and digital activity often focuses on metrics like engagement and reach, but how can this be turned into leads? Integrated use of digital channels ensures your brand and […]

Content, Marketing, Social Media
26/05/2016

Tap into the marketing potential of LinkedIn Pulse

As specialists in digital engagement we know the impact an effective marketing strategy can have on any business. In the past decade, networking with virtual connections has become as important as those in real life. Nonetheless, building your networks via online platforms is as more about what you post and how you share it rather […]

Marketing, Social Media
19/05/2016

Study shows that B2B manufacturers struggle with content marketing

Latest research from the Content Marketing Institute shows that only 18% of B2B manufacture marketers consider themselves effective at content marketing. This is down 8% compared to the 26% recorded last year. A contributing factor to the reduction recorded could be due to the fact that 50% of the organisations participating in the survey were in […]

B2B marketing, Marketing
21/04/2016

CEOs need to connect with social media

Do you know anyone who isn’t using some form of social media these days? At least 59% of the UK population are active on social media so it’s somewhat surprising to hear that the business world’s top CEOs only make up a small part of that percentage. A new report from CEO.com shows that 61% of Fortune […]

Marketing, Social Media
14/04/2016

Top brands know the secret of Instagram marketing

Instagram is a social media platform that uses visual content to tell a story. It’s a great opportunity for brands to show off products, their company philosophy and involvement in community projects. People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands […]

Marketing, Social Media
22/03/2016

650hours CEO helps boost British business at MSP channel event

650hours CEO Stewart Boutcher was one of 15 channel leaders heading up the recent Transmentum/VARTrends MSP Peer Group event in Milton Keynes. The channel partner event is designed to help VARs and MSPs to better streamline, manage and market their businesses as well as build sustainable recurring revenue. Stewart spoke about How to Build a […]

Marketing, News
25/02/2016

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media
11/02/2016

Ad blocking will reach hundreds of millions in 2016

For those in the know ad blocking has been around for years – preventing annoying pop-ups or flashy adverts on all sorts of websites. But 2015 was a pivotal year for the technology as it went from being something which was only discussed within the industry to being a cultural pop reference in three episodes […]

Marketing, News
26/01/2016

Google changes things up again

In its continual bid to improve its platform, Google has made more changes to its social networking service Google+. Google’s changes are ongoing into 2016. Having completely redesigned things during the Summer – when it pulled out its photos stream into a separate package which launched December 10 – Google has been continually tweaking the […]

Marketing, News, Social Media