19/12/2016

Will 2017 be more of the same for social media and digital engagement?

As we head into 2017 one of the most exciting things for us here at 650hours will be the launch of our new website to represent our new focus on great quality content at the heart of all digital engagement. We’re also eagerly awaiting to see which social media platform will be taking the top […]

650chat, Social Media
16/12/2016

Presence, engagement – but where are the enquiries?

You’ve built up your digital presence, people are engaging with your excellent content but it’s not translating into business opportunities – so what can you do? Social and digital activity often focuses on metrics like engagement and reach, but how can this be turned into leads? Integrated use of digital channels ensures your brand and […]

Content, Marketing, Social Media
30/09/2016

Six Steps To A Winning Content Marketing Strategy

Possibly the most vital part of any marketing campaign is content. By that, we mean, what is it that you have to say about your business, your people, your products, your services and your customers? As you can see from our Lead Generation Model, Content – in its widest sense, is used not only on your […]

Content, Social Media
26/05/2016

Tap into the marketing potential of LinkedIn Pulse

As specialists in digital engagement we know the impact an effective marketing strategy can have on any business. In the past decade, networking with virtual connections has become as important as those in real life. Nonetheless, building your networks via online platforms is as more about what you post and how you share it rather […]

Marketing, Social Media
21/04/2016

CEOs need to connect with social media

Do you know anyone who isn’t using some form of social media these days? At least 59% of the UK population are active on social media so it’s somewhat surprising to hear that the business world’s top CEOs only make up a small part of that percentage. A new report from CEO.com shows that 61% of Fortune […]

Marketing, Social Media
14/04/2016

Top brands know the secret of Instagram marketing

Instagram is a social media platform that uses visual content to tell a story. It’s a great opportunity for brands to show off products, their company philosophy and involvement in community projects. People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands […]

Marketing, Social Media
25/02/2016

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media
28/01/2016

The global power of social media fundraising

The development of online networks means that in today’s world, everything is global – and that includes fundraising for a business proposition. Social media opens up a whole new potential for business interactions like never before, whether it is in regards to money, information or our own networks. The incredible story of Ben Miller, the co-founder […]

Social Media
26/01/2016

Google changes things up again

In its continual bid to improve its platform, Google has made more changes to its social networking service Google+. Google’s changes are ongoing into 2016. Having completely redesigned things during the Summer – when it pulled out its photos stream into a separate package which launched December 10 – Google has been continually tweaking the […]

Marketing, News, Social Media