Many of us have a profile on LinkedIn but how many of us are using LinkedIn groups to help build our connections further?
In 2004, when LinkedIn was a fledgling site with 500,000 members, the platform introduced LinkedIn Groups – where professionals could come to exchange their knowledge and build relationships. Today, there are more than 380 million professionals on LinkedIn from around the world and the way people connect, communicate and share knowledge has changed dramatically.
LinkedIn’s Minal Mehta recently published a blog post announcing changes to the platform, saying:
“The way we connect, communicate and share knowledge has changed dramatically. This is why I’m so excited to introduce you to an all new, rebuilt from the ground up, LinkedIn Groups and, for the first time, a LinkedIn Groups iOS app — designed to make it easier for you to find and engage in high-quality conversations, whenever you want to, from wherever you want.”
Here at 650hours we are always monitoring for changes that will help you optimise your presence online.
As digital media engagement specialists, we have participated in our fair share of LinkedIn groups and so we were interested to hear this news and we think that now is a great time to utilise the new service. The platform has been rebuilt to provide its users with a far more effective service, as well as a new IOS app and the brand new groups are now available to all English-language users.
What does it mean for you? How will it impact your ability to connect with peers, partners and prospects? LinkedIn hopes the redevelopment, along with the creation of a new app will make it easier than ever to reach and engage with people – the right people – in relevant and effective ways.
Mehta added: “This new conversation space was created with you, the member, in mind. We’ve heard some incredible stories this year that have inspired us to reimagine what Groups could be.
“There’s the film director from Texas who discovered just how valuable LinkedIn can be for professionals in his industry when he discovered a group strictly for Film and Television pros. A printing expert from California took a minute to answer a question he saw in a group- that answer turned into a valuable partnership and new business venture for him.
“And in another instance, a thought-leader in regenerative medicine noticed his niche industry was spread all over the world, and built a group that quickly became the definitive site for this industry to gather.”
What to expect from the new groups
LinkedIn canvassed views from thousands of users to learn what would make these conversations more valuable for users of the platform’s groups options. Here’s what you can expect from the new experience:
- More engaging, high-quality conversations: Now you can add images to your posts and mention other group members — making posts more visual and engaging. You’ll also notice less clutter in the form of spam and promotional content within the Groups you participate in.
- Access anytime, anywhere: Join or continue conversations wherever you are with the new iOS app. The new app also gives group owners the ability to manage their group conversations and members on the fly.
- Conversations with people you trust: A conversation can be more valuable when it’s shared within a trusted space, so group conversations will now only be visible to group members. To bring new voices to the table, group members can invite members of their network to join in the conversation.
- Beautiful interface: A simplified navigation with a focus on making it easier to find, join and start quality conversations on LinkedIn.
- Find the right community: Not in the right groups yet? We were inspired by our real-world communities to design a new way of suggesting new groups to members based on who you are and who you know. The simple action of accepting or dismissing those suggestions leads to smarter, more tailored recommendations for you.
Watch a video about the new groups here: