In its continual bid to improve its platform, Google has made more changes to its social networking service Google+. Google’s changes are ongoing into 2016.
Having completely redesigned things during the Summer – when it pulled out its photos stream into a separate package which launched December 10 – Google has been continually tweaking the platform.
Now focused around interests, the new Google+ is much simpler. And it’s more mobile-friendly—as it’s been rebuilt across web, Android and iOS so that users have a fast and consistent experience whether they’re connecting via a big screen or small one.
Google+ has often been considered the “bastard child” of the social media networks, never quite taking off in the way the company might have expected. However, since the launch of Communities the platform is now averaging 1.2 million new joins per day and Collections, which only launched in May 2015, is growing even faster.
Creating great products
Eddie Kessler, Director of Streams, said on the official blog: “Creating great products that solve real needs and make life easier for people is something Google is always striving for. Your feedback got us this far—as we continue to refine Google+, we’d love to keep hearing from you.
Collections allows you to organise all your favourite posts, from photos to videos or news, into categories.
When you create a collection, you can add original content or simply drag any content from other sections of your Google+ account. Just like any other Google+ post, you can then make the collection private, share it with your friends or make it public for anyone on the network to view. There’s also a handy YouTube integration feature where you can search for and share any YouTube video from within the Collections tab.
Communities and Collections share something vital: They’re built around common interests. Advertisers like things built around common interests; it gives them clear targeting — these people really like this thing, and will buy stuff related to it.
Google does not offer a Google+ ad product yet, but one around these two features would leverage purchase intent, its key differentiator from Facebook in the ad world.
Accessing the Google changes
If you are accessing Google+ from the web, sign into your account and click the “let’s go” button when you are prompted to do so. If you don’t see the prompt, follow the below instructions:
- Go to your settings from the drop down menu on the left
- Select the “manage other apps & activity” option
- Select “manage Google+ activity”
- Click the search field at the top of the page and wait for the bar to turn grey
- Click the Google+ logo to go back to your home news feed
Are you a Google+ user? Let us know in the comments what you think of the platform and how relevant it is to your social media needs.