16/12/2016

Presence, engagement – but where are the enquiries?

You’ve built up your digital presence, people are engaging with your excellent content but it’s not translating into business opportunities – so what can you do? Social and digital activity often focuses on metrics like engagement and reach, but how can this be turned into leads? Integrated use of digital channels ensures your brand and […]

Content, Marketing, Social Media
26/05/2016

Tap into the marketing potential of LinkedIn Pulse

As specialists in digital engagement we know the impact an effective marketing strategy can have on any business. In the past decade, networking with virtual connections has become as important as those in real life. Nonetheless, building your networks via online platforms is as more about what you post and how you share it rather […]

Marketing, Social Media
14/04/2016

Top brands know the secret of Instagram marketing

Instagram is a social media platform that uses visual content to tell a story. It’s a great opportunity for brands to show off products, their company philosophy and involvement in community projects. People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands […]

Marketing, Social Media
22/03/2016

650hours CEO helps boost British business at MSP channel event

650hours CEO Stewart Boutcher was one of 15 channel leaders heading up the recent Transmentum/VARTrends MSP Peer Group event in Milton Keynes. The channel partner event is designed to help VARs and MSPs to better streamline, manage and market their businesses as well as build sustainable recurring revenue. Stewart spoke about How to Build a […]

Marketing, News
03/03/2016

World Book Day is more than just a fad

Since it began 19 years ago World Book Day has instilled panic in parents with last minute costume requests in the first week of March. The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity […]

650chat, News
25/02/2016

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media
18/02/2016

Enhance your website’s SEO with internal linking

It is crucial that anyone aiming to attract more visitors to their website and increase their search engine optimisation (SEO) knows the importance of high quality content. Yet the potential of internal linking to drive traffic to your other pages and maximise your “link juice” (see below) is often under estimated. At 650hours we can assist […]

Websites
28/01/2016

The global power of social media fundraising

The development of online networks means that in today’s world, everything is global – and that includes fundraising for a business proposition. Social media opens up a whole new potential for business interactions like never before, whether it is in regards to money, information or our own networks. The incredible story of Ben Miller, the co-founder […]

Social Media
26/01/2016

Google changes things up again

In its continual bid to improve its platform, Google has made more changes to its social networking service Google+. Google’s changes are ongoing into 2016. Having completely redesigned things during the Summer – when it pulled out its photos stream into a separate package which launched December 10 – Google has been continually tweaking the […]

Marketing, News, Social Media
  • 1
  • 2