19/12/2016

Will 2017 be more of the same for social media and digital engagement?

As we head into 2017 one of the most exciting things for us here at 650hours will be the launch of our new website to represent our new focus on great quality content at the heart of all digital engagement. We’re also eagerly awaiting to see which social media platform will be taking the top […]

650chat, Social Media
30/09/2016

Six Steps To A Winning Content Marketing Strategy

Possibly the most vital part of any marketing campaign is content. By that, we mean, what is it that you have to say about your business, your people, your products, your services and your customers? As you can see from our Lead Generation Model, Content – in its widest sense, is used not only on your […]

Content, Social Media
19/05/2016

Study shows that B2B manufacturers struggle with content marketing

Latest research from the Content Marketing Institute shows that only 18% of B2B manufacture marketers consider themselves effective at content marketing. This is down 8% compared to the 26% recorded last year. A contributing factor to the reduction recorded could be due to the fact that 50% of the organisations participating in the survey were in […]

B2B marketing, Marketing
25/02/2016

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media