16/12/2016

Presence, engagement – but where are the enquiries?

You’ve built up your digital presence, people are engaging with your excellent content but it’s not translating into business opportunities – so what can you do? Social and digital activity often focuses on metrics like engagement and reach, but how can this be turned into leads? Integrated use of digital channels ensures your brand and […]

Content, Marketing, Social Media
26/05/2016

Tap into the marketing potential of LinkedIn Pulse

As specialists in digital engagement we know the impact an effective marketing strategy can have on any business. In the past decade, networking with virtual connections has become as important as those in real life. Nonetheless, building your networks via online platforms is as more about what you post and how you share it rather […]

Marketing, Social Media
19/05/2016

Study shows that B2B manufacturers struggle with content marketing

Latest research from the Content Marketing Institute shows that only 18% of B2B manufacture marketers consider themselves effective at content marketing. This is down 8% compared to the 26% recorded last year. A contributing factor to the reduction recorded could be due to the fact that 50% of the organisations participating in the survey were in […]

B2B marketing, Marketing
25/02/2016

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media
15/12/2015

Avoiding Content Clutter

We all love the process of creating and sharing original content. But, we have to ask: Is it all useful? Is it in the best interest of our clients and their brands? Are we really adding value – or simply creating content clutter? Content strategy has evolved – rather than focusing purely on the creation […]

Marketing, News, Uncategorized
16/10/2015

Your content is the face of your brand

Without an online presence your company may as well not exist. A bold statement to make perhaps, but we live in a digital world now and, outside of key niche areas, being easily searchable online is important. As a consequence of this, having a high quality social media presence is vital when it comes to […]

Marketing, Social Media