CEOs need to connect with social media

Do you know anyone who isn’t using some form of social media these days? At least 59% of the UK population are active on social media so it’s somewhat surprising to hear that the business world’s top CEOs only make up a small part of that percentage. A new report from CEO.com shows that 61% of Fortune […]

Marketing, Social Media

Top brands know the secret of Instagram marketing

Instagram is a social media platform that uses visual content to tell a story. It’s a great opportunity for brands to show off products, their company philosophy and involvement in community projects. People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands […]

Marketing, Social Media

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media

Study looks at social media popularity

As we enter into a New Year, we take a look back at social media popularity in 2015 and make predictions as to where the user share is likely to be heading in 2016. A Pew report released last year on social media habits revealed that Facebook still ruled the roost – however, Instagram and […]

News, Social Media

Instagram more important to teens than Facebook

Instagram the most important social platform to teens Although Facebook is still proving to be a very popular posting spot for younger people (dominating in terms of usage, with 80% of 12 to 24-year-olds currently on the platform), a new BI Intelligence report has indicated that Instagram is now deemed to be the “most important” social […]

News, Social Media