26/05/2016

Tap into the marketing potential of LinkedIn Pulse

As specialists in digital engagement we know the impact an effective marketing strategy can have on any business. In the past decade, networking with virtual connections has become as important as those in real life. Nonetheless, building your networks via online platforms is as more about what you post and how you share it rather […]

Marketing, Social Media
19/05/2016

Study shows that B2B manufacturers struggle with content marketing

Latest research from the Content Marketing Institute shows that only 18% of B2B manufacture marketers consider themselves effective at content marketing. This is down 8% compared to the 26% recorded last year. A contributing factor to the reduction recorded could be due to the fact that 50% of the organisations participating in the survey were in […]

B2B marketing, Marketing
25/02/2016

5 Effective Content Marketing Ideas for 2016

The beginning of the year is a perfect time for content marketers to attract new customers, retain existing clients and for generally increasing engagement and to work on new content marketing ideas. Whatever ideas you may have, your marketing strategy will only be effective if you know your target audience. Here are some innovative ideas you […]

Content, Marketing, Social Media
18/02/2016

Enhance your website’s SEO with internal linking

It is crucial that anyone aiming to attract more visitors to their website and increase their search engine optimisation (SEO) knows the importance of high quality content. Yet the potential of internal linking to drive traffic to your other pages and maximise your “link juice” (see below) is often under estimated. At 650hours we can assist […]

Websites
26/01/2016

Google changes things up again

In its continual bid to improve its platform, Google has made more changes to its social networking service Google+. Google’s changes are ongoing into 2016. Having completely redesigned things during the Summer – when it pulled out its photos stream into a separate package which launched December 10 – Google has been continually tweaking the […]

Marketing, News, Social Media
21/01/2016

Think big for your business in 2016

As we enter into the New Year, what are your business aspirations for 2016? The experts say, think big, start small and learn fast. Regardless of your objectives, here are some important factors to consider to help make your business a success.  With the rapidly developing online market, digital marketing is also an essential component to […]

Marketing, News
15/12/2015

Avoiding Content Clutter

We all love the process of creating and sharing original content. But, we have to ask: Is it all useful? Is it in the best interest of our clients and their brands? Are we really adding value – or simply creating content clutter? Content strategy has evolved – rather than focusing purely on the creation […]

Marketing, News, Uncategorized
16/10/2015

Your content is the face of your brand

Without an online presence your company may as well not exist. A bold statement to make perhaps, but we live in a digital world now and, outside of key niche areas, being easily searchable online is important. As a consequence of this, having a high quality social media presence is vital when it comes to […]

Marketing, Social Media